Science, research & strategy
An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.Werner Heisenberg
Our toolbox is full of ways to put you on the fast track to digital leadership. Here are some examples.
Analyse organisational structures and processes, develop clear insights into current performance, and identify opportunities for optimisation. Develop an enterprise-wide technology implementation plan, or transformation plans for specific initiatives or business areas.
Construct a rigorous analytical framework and use it to define robust performance indicators. Collect and analyse key metrics to learn which initiatives connect with which user group, and identify the optimal experience journey for each. Know what’s required to improve outcomes, including reach, engagement and activation.
Research & analytics
Use new or existing data to close knowledge gaps. Study emerging information technology or market trends, identify competitors or market niches. Mine business, spatial or connected technology ecosystem data to gain insight and predict change. Explore and leverage opportunities for emerging information technology. Map user experience journeys and optimise designs using advanced hypothesis tests.
Define critical and sensitive performance indicators to track how digital initiatives or technology trials are performing. Identify efficiencies, understand return on investment and develop an improvement plan.
Understand users’ online and offline responses to digital initiatives, technology trials or design elements. Ensure what you deliver meets users’ expectations of simplicity, connectedness and responsiveness.
Bring decision-makers to the table, explore the range of opinions and needs across organisations or industry, broker solutions and balance viewpoints during decision-making and direction-setting.
Build engagement and growth roadmaps or technology implementation plans for specific digital initiatives, business areas, enterprises, industries or geographical regions. Ensure planning intimately and strategically aligns with enterprise architecture. Leverage business strengths and iterate towards improvement.
Business process management
Understand your organisations’ business processes to gain clear insight into their performance and opportunities for optimisation. By aligning your digital strategy with existing business processes and your customer needs, your investment in digital is more efficient and effective whilst acting as an enabler for increased flexibility and innovation within your organisation.
Facilitation and training
Bring key decision-makers together to build a transformation strategy or to build in-house digital capabilities. Strengthen expertise in key knowledge areas, including digital change management, enterprise architecture for information technology, advanced analytics, digital research and evaluation methods, performance monitoring and metrics.